An Icon for WE Design Competition

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“ELLE DECOR ITALIA, monthly publication from Hearst Magazines Italia, has been chosen by EXPO MILANO 2015 to select, by means of a contest, the icon-object which best expresses the values of WE – WOMEN FOR EXPO.

WE is a project by Expo Milano 2015 launched in collaboration with the Ministry of Foreign Affairs and Fondazione Arnoldo e Alberto Mondadori. WE talks about food and nourishment and does so by focusing on the women’s culture and its history, traditions and sensibilities.

The entries must reflect the spirit and values of WE, by ensuring that women share and discuss matters of nutrition and the sustainability of the planet and design an object which can be worn (irrespectively by a man or a woman), which has a recognisable identity and which can be manufactured anywhere in the world including independently.”

The end product will be an icon which can be worn to express the wearer’s commitment to the slogan “Feeding the Planet. Energy for life”. The competition is open to all design and graphics creatives, whether they are professionals or students, from the 17th of April to the 21st of May 2014. Go to to find out how to participate.


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