Early this year, the Design Department at Goldsmiths welcomed back a few of its graduates for a series of talks on career paths post-graduation; one of them was Nick Marsh, currently Vice President Product Designer at Lost My Name, a company which sells personalised children’s books.
Lost My Name is a very fast-growing business: it went from 12 to 100 employees since Nick joined, and currently publishes Britain’s best-selling children’s book. Nick’s role is mostly a managing one, and involves answering questions that are vital to the development of the company: “What products should we make? How do we define what market we’re in? What’s the relationship between the story worlds that we have? Should we design all our products ourselves or should we work with outside design companies or outside design teams?” Their model is an unusual one for publishing, as only books which are bought are printed, so the product is constantly improved, much like software.

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