Blair Francey is a 2012 MA Design: Critical Practice graduate at Goldsmiths; when it came to chatting to him about his work here and beyond, we had to resort to Skype, as he has already returned to his native Canada. We had quite a bit to talk about: Blair runs his own design startup, BFDesign, offering branding, print media, consultations and social media planning services. The firm has been going for 4 years and Blair told me he was very pleased with how it was going. He also had good things to say about his time at Goldsmiths, which he called an “eye-opener”, expanding his idea about what a designer is and does, and giving him the chance to be around designers from so many different backgrounds and specialties, and…well, here’s some of the actual chatting:
Q: Tell me more about your graduation project, “Public Transit Remixed”.
A: The more politicians talk about expanding the transit network here in Toronto and the province, the more I realized how little they talked about the actual experience of being on transit. It was always centered around moving people further and faster. So I wanted to approach public transit from the experiential standpoint … what does it mean to ride transit and how can it become more than just jumping on a train to get somewhere? How can it become engaging for everyone, more inclusive, easier to use … Continue reading “Design as storytelling: Blair Francey”
