Tom Lancaster on designing for London

Tom Lancaster graduated from the BA Design course at Goldsmiths in 2005 and he is currently Head of Design at the Greater London Authority. Here he is answering for us a few questions on his time at Goldsmiths, his career path  and designing campaigns for the Mayor of London. 

Q: What does design mean to you? What’s the mission of design in the world?

A: For me, design’s mission is to improve the things we use every day, to make products, communications and services enjoyable, and to dream up ideas that can make life richer. For visual design – that means having a reason to communicate, being clear, offering something original, maybe even charming, and only saying what you need to – not boring your audience or taking their time for granted.

Q: How would you describe your design aesthetic? Continue reading “Tom Lancaster on designing for London”