Speculative design project by BA students imagines an Amazon takeover of the NHS

“It’s 2030, and the NHS has been bought over by Amazon. The new service is called AmazonCare, and like all things Amazon, it’s faster, cheaper, and more accessible than ever – but at what cost?”

This is the premise of a speculative design project by Goldsmiths BA Design students Artemis Vergou and Miki Chiu, which was recently featured in an article in Clot Magazine.

The origin of the project is a second year brief that asked students to look at the future of the commercial van. Artemis and Miki decided to focus on the ambulance, and ended up investigating a possible scenario of the future survival or evolution of the NHS.

In this work, we are keen to map out the ethical and moral ambiguities of a service like this. What are the costs of this ‘free’ healthcare? What is the value of your medical data? What does it mean if a company knows your spending habits and your medical history? Are you a patient or a customer?

Find out more about the outcomes of the project, and the methodology and thinking behind it, by reading the full Clot Magazine article.