“It’s 2030, and the NHS has been bought over by Amazon. The new service is called AmazonCare, and like all things Amazon, it’s faster, cheaper, and more accessible than ever – but at what cost?”
This is the premise of a speculative design project by Goldsmiths BA Design students Artemis Vergou and Miki Chiu, which was recently featured in an article in Clot Magazine.
The origin of the project is a second year brief that asked students to look at the future of the commercial van. Artemis and Miki decided to focus on the ambulance, and ended up investigating a possible scenario of the future survival or evolution of the NHS.
In this work, we are keen to map out the ethical and moral ambiguities of a service like this. What are the costs of this ‘free’ healthcare? What is the value of your medical data? What does it mean if a company knows your spending habits and your medical history? Are you a patient or a customer?
Find out more about the outcomes of the project, and the methodology and thinking behind it, by reading the full Clot Magazine article.