Article by BA Design alumnus Matthew Edgson
When I was notified on the 20th June last year – whilst exhibiting my third year project at the 2016 Goldsmiths BA Design show – that I had the opportunity to expand the work for a more public platform, I was initially apprehensive. The nine months spent developing the project had been a fatiguing coalescence of enjoyment, frustration and discovery. Was I prepared to endure that once again whilst subjecting the work (and myself) to a much wider, and possibly harsher, field of scrutiny? It turns out I was. In fact, all of the enjoyment, frustrations and discoveries that shaped the recent developments of my project have actually galvanised what I learnt whilst on the Goldsmiths BA Design course – not just regarding design as a practice but how I, as a designer, should operate as I transition from the academic landscape into professional terrain.
The project in question, titled ’Building The Cinematic’, stemmed from analysis of existing cinematic work, the majority of which has an anthropocentric (human based) focus. Architecture exists in the background. A large part of the project looks to shift this paradigm; teasing out the sensual, encompassing qualities of architecture using the format of cinema. Buildings are reframed as filmmaking resources through a series of camera rigs, manifestos and films projected directly onto architecture. Architectural input defines cinematic output. Alongside this, the project navigates a series of legislative frameworks regarding filming in London (particularly around the built environment), establishing a critique of those regulations. Continue reading “If architecture is frozen music, have I created Devices of thawing? – Reflections on moving a design project from academic to professional terrain”
